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Singapore
2019-2020
Mpillow
Client
Mpillow
Year
2021
Location
Singapore
Scope
Brochure Design
Work Objective
For consumers aged 30-55 who have sleep posture problems and want a pillow that can improve the quality of sleep, redesign a brochure to attract customers who are visit the orthopaedic store.
Achievements
![text_3_19 [转换]-03.png](https://static.wixstatic.com/media/2e60bc_bb06c1550f8849eca4055ff9f42d3797~mv2.png/v1/fill/w_175,h_175,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/text_3_19%20%5B%E8%BD%AC%E6%8D%A2%5D-03.png)
Rebrand Mpillow
![text_3_19 [转换]-01.png](https://static.wixstatic.com/media/2e60bc_e9c464b3cb86459b9598c7cbbcc88c75~mv2.png/v1/fill/w_194,h_194,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/text_3_19%20%5B%E8%BD%AC%E6%8D%A2%5D-01.png)
20% increase in customer inquiry
![text_3_19 [转换]-02.png](https://static.wixstatic.com/media/2e60bc_967ddabb2cd94a91862578f4c67c23a0~mv2.png/v1/fill/w_191,h_191,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/text_3_19%20%5B%E8%BD%AC%E6%8D%A2%5D-02.png)
Increased product awareness in-store
Typography
Montserrat
Montserrat
Helvetica Neue Regular
Helvetica Neue Light
Primary Color
Secondary Color
The Design Process
Using Python to find out information and addresses of orthopedic stores in Singapore, interviews, and surveys in major areas, Most of the customers coming to the orthopedic store suffered from physical pain and sought sweet sleep. In order to provide visual comfort for these consumers and attract customers' interest. I combined the product with marshmallows for a relaxing sleep experience.
Sweet Dream
Marshmallow
Mpillow
Back Page
Front Page
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